Click to enlargeSoft & Precious

Soft & Precious Baby Products were created and uniquely formulated to moisturize, soften and condition your baby's delicate skin and hair. These products are developed especially for 'African American and Bi-Racial' babies with the highest quality standards, and are clinically researched and tested with their needs in mind.

African-American mothers, fathers and caregivers everywhere are gleaming with joy over Soft & Precious, a unique line of baby products specifically formulated for their own bundle of joy, and are embracing parenting with a smile.



Soft & Precious Nursery Jelly with Vitamin E and Aloe Vera 13oz
Soft & Precious Nursery Jelly infused with Lavender & Chamomile 13oz
Soft & Precious Nursery Jelly Baby Powder Scent 13oz
Soft & Precious Nursery Jelly infused with Shea Butter 13oz
Soft & Precious 2N1 Baby Bath & Conditioning Shampoo 10oz
Soft & Precious Nursery Jelly with Vitamin E and Aloe Vera 13oz

newitem226092313$6.99
Soft & Precious Nursery Jelly infused with Lavender & Chamomile 13oz

newitem226092361$6.99
Soft & Precious Nursery Jelly Baby Powder Scent 13oz

newitem226092400$6.99
Soft & Precious Nursery Jelly infused with Shea Butter 13oz

newitem226092434$6.99
Soft & Precious 2N1 Baby Bath & Conditioning Shampoo 10oz

newitem438921836$6.99
Soft & Precious Cream Hairdress REGULAR 5oz
Soft & Precious Cream Hairdress EXTRA DRY 5oz
Soft & Precious Cream Hair Dress REGULAR 7.5oz
Soft & Precious Cream Hairdress EXTRA DRY 7.5oz
Soft & Precious Detangling Moisturizer Spray 12oz
Soft & Precious Cream Hairdress REGULAR 5oz

newitem297024105$5.99
Soft & Precious Cream Hairdress EXTRA DRY 5oz

newitem1226092595$5.99
Soft & Precious Cream Hair Dress REGULAR 7.5oz

newitem1226092540$8.99
Soft & Precious Cream Hairdress EXTRA DRY 7.5oz

newitem438921967$8.99
Soft & Precious Detangling Moisturizer Spray 12oz

newitem1226094157$5.99
Soft & Precious Hair Softener is infused with Olive Oil & Lavender  12oz
Soft & Precious Liquid Baby Powder is infused with Lavender and Chamomile 10oz
Soft & Precious Hair Softener is infused with Olive Oil & Lavender 12oz

newitem226092647$5.99
Soft & Precious Liquid Baby Powder is infused with Lavender and Chamomile 10oz

newitem1226094268$6.99