Permanent Hair Color
Your favorite liquid hair color, Miss Clairol, is now Clairol Professional liquicolor permanente. See how the two compare.
New liquicolor permanente offers:
Same great shade results and 100% gray coverage as Miss Clairol
Up to 84% more deep conditioning than the leading professional cream
1 to 1 mixing ratio
Box package for easy storage
Delivers 4 signs of healthy-looking color
Two dedicated developers, pure white and clairoxide, serve as SOY4PLEX activators. The mixing ratio remains the same: 1 part color to 1 part developer. New liquicolor permanente is also intermixable with Miss Clairol.