Click to enlargeDark and Lovely Go Intense Permanent Color MAGIC PLUM

Intense conditioning color High-impact shine Ultra softness

Dark and Lovely Go Intense is an intensifying permanent hair color tailor made for you. Perfectly balanced color dyes deliver intense color on dark hair. Nourishes with moisture as it colors for ultra smooth, shiny, soft hair. Non-drip creme_ gel spreads evenly on all hair textures from natural to relaxed.