Via Natural is a line of haircare products formulated through an advanced combination of ingredients many of which are natural or naturally-derived. The line consists of high performance styling products that blend the most innovative technologies with natural ingredients; a thermal protection line that provides a sleeve of protection that surrounds and covers each hair strand to keep the hair from becoming too dry and brittle; a variety of 24 shades of semi-permanent haircolor and a complete system of products designed to address and correct hair loss, thinning hair and slow-growing hair.
Via Hair Growth Treatment. Hair Growth System This is a system of products designed to address a major complaint of over 40 % of the population. The complaint is three-fold : hair loss, thinning hair and slow-growing hair. Using for 45 days, users reported that there was an improvement in the texture of their hair, shedding and breakage stopped, flaking and itching of their scalp ceased and the hair was visibly healthier, stronger and thicker.